Oh Noes! Mike and Ike are Breaking Up!

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It’s true!
I remember Mike and Ike candies from when I was a kid. In fact, I was just sent some to try and they were just as sweet as I remembered. Each flavor distinct from the next – my favorite being the juicy lemon. Mmmmm.

But don’t despair! You can express your upset, your shock your DESPAIR in a new contest on the Mike and Ike Facebook page. Here is a press release telling you all about it:

Bethlehem, PA (April, 2012) – Just Born, Inc., makers of MIKE AND IKE®, PEEPS®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS® Brand candies, confirms rumors that the legendary candy duo, Mike and Ike, have parted ways. The pair cited irreconcilable creative differences, which has been confirmed by statements from each party suggesting that Mike and Ike will stop collaborating on their famous fruit chewy candies.
The news of split has caused people to be overcome with disbelief.  Therefore, the company has launched the “Tell Us Your Reaction” contest to run from now through June 26th, 2012.
Entrants must create and submit a video that demonstrates their reaction to the MIKE AND IKE® split. This could show surprise, sadness, disbelief, happiness or whatever emotional reaction the news of the MIKE AND IKE® split evokes. The reaction video should have a maximum running time of 90 seconds.
One first prize winner will received an Apple iPod Touch and a MIKE AND IKE® t-shirt. Four second prize winners will each receive an Apple iPod Shuffle and a MIKE AND IKE® t-shirt. Fifteen third prize winners will each receive a case of MIKE AND IKE® candy and aMIKE AND IKE® t-shirt.
To enter:
Entrants will need to fill out an entry form found on the MIKE AND IKE® facebook page under “The Story”, at www.facebook.com/mikeandike, which will ask them to provide their reaction video.
Judging is based on the following criteria:
·         Overall presentation: the video spot should be well-organized and the key message clearly conveyed throughout the length of the video
·         Social Engagement: the entry must portray an engaging emotional reaction to the news of the MIKE AND IKE® split
·         Creativity: the entry should take a unique approach to the video concept that is interesting, appealing and attention-getting
·         Use of MIKE AND IKE® if possible, the video should incorporate the use of  MIKE AND IKE® products
·         Convincing Story: the entrant should clearly demonstrate their reaction to the split

So get ready to tell your tale. I’m not sure I’m that clever. I do know that I thoroughly enjoyed my last pack of Mike and Ike’s. I was happy to have had a chance to taste them again before they are gone. Be creative, be clever, win! You have until June 26th to enter.

Disclosure:  I was sent a sample of Mike and Ikes gratis. Any opinions expressed are my honest opinions and were not impacted by my receipt of the free product. I received no monetary compensation for this post.


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